Integration models for creative designers inside the industrial design process

Management and computer sciences for radical innovations

Industrial design

Many studies show that industrial design is key to triggering, fostering and sustaining innovation. However, the unique capacities of creation and innovation of industrial designers make it challenging for them to thrive within industrial environments. 

The challenge for companies is to create the optimal work environment for those professionals, while ensuring their work can be integrated smoothly into the existing industrial design processes. Pierre-Antoine assume this dilemma is partially stemming from the intensive use of sequential design models in the industry. Design tools were developed on the assumption that creative front end and product development should be separated. 

 

Three new hypothesis

Pierre-Antoine Arrighi introduce here a new model, aiming at depicting accurately the reasoning modes and the nature of the object being designed with the Computer Aided Design (CAD) suites. This model is the result of the joint mobilization of four academic fields: computer, cognitive and management science and design theories. Dassault Systèmes and their CATIA software have proven to be an excellent research environment for such questions. As Pierre-Antoine has been thinking, the new model (laminated) makes three new hypothesis.

Those unheard assertions have been suggested and validated with this thesis:

1/ Some specific design workshops are able to provide simultaneously robust and generative design capacities. We call this characteristic «acquired originality».

2/ The object representations within by the software are not the result of successive refinements but derive directly from a parameterized set of rules. 

3/ Industrial designers have specific requirements for CAD tools, different from their engineers and artists counterparts because what they design is fundamentally different. IDs generate conceptual models using a mass singularity technique.

Those results sketch the emergence of a new generation of CAD tools for industrial designers and able to foster innovation.

 

During this 3 and half years’ experience Pierre-Antoine introduced a new model, aiming at depicting accurately the reasoning modes and the performance of industrial designers using Computer Aided Design (CAD) suites during the whole design process. This model is the result of the joint mobilization of four academic fields: computer, cognitive and management science and design theories. This model was the corner stone for the delivery of industrial concepts, story boards, guidelines and strategies for the design of a new generation of immersive creative CAD tools. This work also was the opportunity for Pierre-Antoine to file 3 patents delivering an improved user experience inside virtual environments.

The result of this work was presented at international conferences (IPDM, ICED, EURAM) and to industrial clients such as PSA and EADS. 

Resume

After an engineer school (ENSEEIHT) Pierre-Antoine Arrighi graduates from a master degree in industrial design and innovation (Strate). Then he spend his last six years managing innovative projects, in the digital music and aerospace industries. Pierre-Antoine loves working on transversal subjects implying industrial designers and engineers, while collaborating with research and marketing. He is very enthusiastic for new technologies and foresee an upcoming fusion of virtual reality, 3D printing and internet of things domains. The incarnation of this passion is the aniwaa.com website.